We’ve all been there. The boss asks, “Who has a good idea?” A few vocal people speak up and dominate the discussion for most of the meeting, while the rest of the participants remain mostly quiet. Ideas are evaluated and rejected as soon as they are proposed. The meeting ends without an action plan, and nothing really happens afterwards. That’s a recipe for a disastrous and frustrating brainstorming session.
The practice of brainstorming has come under criticism lately, and rightly so.