Everyone loves innovation. Everyone wants innovation. Nevertheless, innovation is elusive.
One reason why innovation is difficult is because of how it’s been defined. The word “innovation” means something to everyone. It’s become a buzzword, synonomous with “cool.” It’s come to mean everything, and nothing. If something isn’t clearly defined, how can you do it?
Ron Ashkenas, in a great article in Forbes entitled “It’s Time To Simplify Innovation,” explains that we need to:
- Eliminate mission creep – have a clear definition.
- Demystify the process – have a clear method.
- Help managers enable a