Why You Don't Brainstorm
When it comes to meetings, brainstorming sessions can be among the most mind-numbing.
All of the negative aspects of bad meetings–hijacking by individuals, politics, group-think, and general time-wasting inefficiency can be magnified by the activity commonly called brainstorming.
We all know that brainstorming is supposed to create ideas, and that creating ideas is generally considered to be good, so brainstorming must be, in a sense, good. Right? Reality proves otherwise.
In a recent post on the Buffer blog entitled "The Psychology Behind Brainstorming: Why It Doesn’t Always Work and 4 Ways To Get Ideas More Consistently," Belle Beth Cooper engages the reality of the hindered creativity and squandered time commonly associated with brainstorming. Here are a few observations:
- It’s best to brainstorm individually, and then review the best ideas as a group.
- Creating ideas without judgement produces bad ideas. Creating ideas with evaluation produces better ideas.
- Ideas should be viable enough to be pitched Shark-Tank style.
- Brainstorming sessions must end with a clear action plan.
Because brainstorming can fly off the rails so quickly and easily, a skilled facilitator is invaluable. The problem isn’t brainstorming. The problem is how we do it!