Why Fashion Week is Innovation Week

Each year, Fast Company Magazine lists its pick of top innovative companies. Certainly, technology companies are predictably present. Surprising, one category that’s really worth watching is fashion.

Designer Michael Kors made the “Most Innovative” list for 2014. If innovation is about providing value to the customer and taking ideas to market, then Kors scores big. Another perennial fashion innovator is Tom Ford, designer, creative director, motion picture director, and fellow Texan. These designers don't just create new ideas–they take them to the bank.

How do they do it? Natalie Nixon describes it as “Fashion Thinking”  in a recent article for Inc. Magazine entitled “5 Ways to Innovate With the Power of Fashion.”

The five elements of Fashion Thinking include:

  1. Span Time
  2. Build Bridges
  3. Re-mix and Embrace Collage
  4. Harness Technology and Human Sensibility
  5. Open Source and Co-Create

Nixon concludes that by embracing Fashion Thinking, you too can innovate like a fashion giant.

A runway in Bryant Park doesn’t hurt either!

Fashion Thinking: 5 Ways to Innovate Your Business Strategy