Why Businesses Should Care About CES
I didn’t go to CES this year. But I know someone who did, Dr. Jerry Wilmink, CEO of Wisewear. Interestingly, Jerry said that you couldn’t just hop in a taxi, or use Uber, or Lyft, to go to the convention center, because the show wasn’t confined to any single venue. It was everywhere. The show was distributed throughout the city, and everything, in true Internet of Things fashion, was connected. Las Vegas was the show.
Whether you are in the consumer electronics business or not, there are tectonic shifts associated with consumer electronics that will certainly affect your business.
Here are three lessons from CES for businesses:
- The world is digital - “If you can dream it, you can do it!” is more than the worn mantra of motivational speakers. In the digital world, there are no platitudes. Ideas that you can conceive in your wildest imagination really can come true. That means that historical limitations can be overcome, and business models that were once impossible are now possible.
- The world is connected - The Internet of Things is connecting EVERYTHING. Apply that reality to business–not just for controlling the office thermostat and coffee maker, but also connecting business processes via APIs.
- The world expects it - Customers understand that it really is a digital world, and they’ve come to expect it. They are even willing accept some risk in order to enjoy the benefits of technology.
- Transportation, including smart, autonomous vehicles
- Health and Fitness, especially wearables
- Manufacturing, including 3D and Robotics
- The Internet of Things
- Augmented Reality
These five trends describe more than consumer gadgets. They describe the world that we all live and do business in. They define the digital playing field and provide businesses with new avenues for success.