Mantras are powerful things.
Guy Kawasaki, serial entrepreneur and former Apple evangelist, says that companies and organizations should dump their mission statements. Instead, he advocates mantras.
Mantras are clear, concise answers to the existential question, “Why are we here?” That answer should be stated in terms of value for the customer, not in terms of products. It should be very short, no longer than three words, or 10 syllables.
For instance, on a recent episode of Shark Tank, Mark Cuban gave one million dollars to Austin-based Beat Box Beverages. Beat Box sells box wine with